Monochrome rugby action image with layered Asport output format overlays.

AI content orchestration

Turn every match into scalable content across every channel

Turn match video, data and context into highlights, recaps and publish-ready formats automatically.

Asport combines automated content generation with an intelligent orchestration layer that manages how content is packaged and distributed across your channels and partners.

01 CONTENT ENGINE

Turn match inputs into ready-to-publish content

Our AI uses video, match data and context to identify relevant moments and turn them into ready-to-use outputs.

Engine Inputs

Live Video

Match Events & Data

Teams & Player Context

Editorial Inputs

Audience Signals

Content Engine

Turns inputs into content

Unifies all inputs

Finds key moments

Creates multiple formats

Outputs

The engine turns match inputs into directly usable formats.

Highlights

Match Recap

Condensed

Social Clips

Player Reels

Stat Graphics

Watch Next

Fan Polls

Media Report

Formats, refined for every channel

The same match content, shaped for different formats, contexts and moments of use. The following examples show only a subset of possible outputs.

OTT · Media Partners

Match Highlights

Multiple highlight formats, from full recaps to key moments and condensed versions. Optimized for different audiences and platforms.

Social Media

Vertical Social Snippets

9:16 vertical clips optimized for social feeds and mobile viewing. Fast, engaging and ready to share instantly.

Media Partners · Website

Match report

Editorial match reports, personalized with data, context and key moments.

Matchcenter · Social Media

5

Goals

Shots24
On Target14

71%

Conversion
Rate

Live Stat Graphic

Real-time match insights powered by live data. Turn key stats into clear and engaging visuals

Social Media · OTT

Marc Zellweger

356

Noah Meier

247

Luca Schmid

134

Polls

Interactive polls and fan activations around key moments. Engage your audience and drive participation in real time.

02 ORCHESTRATION

The right output at the right moment

The Orchestrator selects and activates outputs - deciding what is published, where, when and under which logic.

Build interest

Before Match

Published on the website after review 1 day before kickoff, at 15:34, and distributed to media partners.

Automatically published 2 days before kickoff at 18:00.

Automatically published 1 hour before kickoff.

Capture the moments

Live

Publishing automatically after key match events.

Updating in real time, ready for manual publishing.

Will be published in the 80th minute.

Maximize value

Post Match

Will be published on OTT and prepared for manual refinement on the website.

Will be published on podcast platforms.

Will be prepared for partner distribution.

Will be published on the website and distributed to media partners.

The system learns what performs

and continuously improves how content is created, timed and distributed.

03 CUSTOMER VALUE

Maximum impact from every match

Turn every match into multiple usable content formats - automatically and across every channel.

1

One match. Multiple formats.

Turn every game into highlights, recaps, social formats and more.

Produce more usable content without increasing workload.

2

Cut manual production steps

Automatically create, adapt and prepare match content from a single match input.

Save hours of production time every matchday.

3

Get outputs into use faster

Accelerate how outputs are prepared and activated across the workflow.

Move more content into use without adding manual steps.

OUTPUT SCALE

More outputs

from the same content workflow

Increase content output without adding production workload.

04 WHY ASPORT

Not another tool. A system.

Most solutions handle one task. Asport connects content creation, format logic and channel activation in one operating system.

CURRENT LANDSCAPE

Fragmented Tools

Multiple tools, manual steps and no shared content logic.

Create each asset manually

Every format needs its own production step.

Publish through separate channels

Distribution happens in silos, with no shared content logic.

Use content without context or timing

Outputs are published manually, without knowing what matters when.

THE ASPORT WAY

Connected Content Workflow

Replaces separate tools and manual steps with one connected workflow for content creation and activation.

Creates multiple formats from one match

Turn one match into highlights, recaps and channel-ready formats from a single workflow.

Coordinates content across channels

Applies one content logic across all channels and use cases.

Decides what to use, where, and when

Learns what performs and continuously improves how content is created, timed, and distributed

Built for real sports content operations

Fits into existing workflows, supports scalable matchday operations and helps teams move from input to output with less manual coordination.

Based on proven Asport technology